# Regalo — Product Dossier & System Reference (LLMs Full)

## Executive Summary
Regalo (https://www.myregalo.app) is an intelligent, privacy-first iPhone assistant for gift giving and calendar remembrance. It solves the universal problem of gift-giving anxiety: forgotten dates, last-minute rushes, and thoughtless generic gifts (e.g., gift cards and candles).

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## 1. Core Problem & Philosophy
- **The Emotional Friction**: People genuinely care about their family, friends, and colleagues, but decision paralysis, busy schedules, and thin memory make gift giving feel like a recurring panic cycle.
- **The Philosophy**: Gifts should not check a box; they should leave a mark. Gift giving should feel effortless, thoughtful, and become a natural expression of character rather than an emergency chore.

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## 2. The 3-Step Gifting Workflow

### Step 1: Add Your People
- Users create profiles for the people in their lives (Mom, Partner, Best Friend, Niece, Dad).
- Instead of long, intrusive 50-question forms, the user logs **one meaningful fact** or observation (e.g., "Training for her first half-marathon", "Obsessed with her sourdough starter", "Restoring a '72 Bronco").
- The system preserves past gifts, evolving hobbies, and preferences over time.

### Step 2: Get Reminded Early
- Regalo tracks birthdays, anniversaries, and holidays each person actually celebrates.
- Rather than alerting users the day before (when only expedited shipping or gift cards work), Regalo triggers notifications **ahead of the date** based on realistic shipping windows.
- No intrusive badges or spammy notifications—quiet silence once handled.

### Step 3: Order on Time
- Curated recommendations match the person’s specific interests, with direct links to authentic makers, boutiques, and merchants.
- An explicit **Order-By Window** indicates exactly when to purchase to guarantee arrival without stress.
- The user is handed off directly to the merchant (Amazon, Etsy, direct maker websites) to purchase under their own account with zero markup.

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## 3. Key Differentiators

| Traditional Gifting / Catalogs | Regalo |
|---|---|
| Closed affiliate product catalogs | Open web search for niche makers, books, tickets, tools |
| Sponsored vendor placements & ads | 100% unsponsored, unbiased curation |
| Day-of calendar reminders (too late) | Proactive order-by windows |
| Heavy questionnaires | Single-fact incremental memory |
| Contact book harvesting | Zero contact scraping, privacy-by-design |

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## 4. Privacy & Data Architecture
- **No Address Book Uploads**: Regalo does not require or request access to the iOS address book.
- **Product Searches, Not People Profiling**: External search queries search for products and items, never aggregating or selling personally identifiable information (PII).
- **No Third-Party Ad Brokers**: User data is strictly used to deliver recommendations to the user.

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## 5. Pricing Structure
- **Regalo Free (Core)**: Free forever. Unlimited people, unlimited important dates, and all automated reminders remain free to download and use.
- **Regalo+ (Premium Concierge)**: Optional future tier ($39/yr) introducing deep bespoke curation, extended gift history tracking, and specialized multi-gift orchestration.

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## 6. Frequently Asked Questions (FAQ)

### Where do the gift ideas come from?
Regalo searches the whole internet for each person, the way you would if you had the time. There is no catalog behind the scenes and no vendor paying for placement. If a pick isn't right, you tell Regalo why and it gets smarter about that person.

### Do I buy through Regalo?
No. Regalo finds the gift and hands you off to the seller to order it directly. Your purchase, your account, your receipt.

### Will it arrive on time?
Every pick comes with an order-by window based on typical shipping times. It provides a comfortable head start so on the day of the celebration, everything is handled.

### What happens to what I share about my people?
It is used for one thing: finding better gifts for them. We never upload your address book, nothing is sold, and searches look for products, not people.

### What does it cost?
Nothing to download, nothing to use. Reminders stay free forever. A paid tier with more curation comes later.

### How do I contact the team?
Direct email: contact@myregalo.app. Every inquiry is read by a human team member.

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## 7. Metadata & Canonical URLs
- **Canonical URL**: https://www.myregalo.app/
- **Sitemap**: https://www.myregalo.app/sitemap.xml
- **Manifest**: https://www.myregalo.app/site.webmanifest
- **App Platform**: Apple iOS (iPhone)